Menu Close

Tag: #customerinsights

[Customer Insights] Optimize engagement and increase conversation rates with email A/B testing

uk365guy

Hello Everyone,

Today I am going to share my thoughts on Optimizing engagement and increase conversation rates with email A/B testing.

Let’s get’s started.

Advanced bot protection in Customer Insights – Journeys is a powerful feature that enhances the reliability of your insights and safeguards your business processes. Let’s delve into the details:

1. Enhanced Data Accuracy:

Bot protection: Ensures that the data you collect is accurate and represents real human interactions.

By preventing bot clicks on your emails, it avoids inflated engagement metrics, incorrectly triggered journeys and skewed analytics.

It also protects web form visits, clicks and submissions ensuring that only legitimate form submissions are recorded and no false journeys are triggered.

Additionally bot protection ensures accurate event attendance by filtering out any false check- ins caused by bots.

2. Elevated Customer Experiecne:

Minimize disruptions caused by mailcious bots, thereby enhancing the quality of your insights.

with the confidence of reliable data, your business decisions become more informed and effective.

Remember, bot protection is critical for marketing campaigns and it empowers your businesses to thrive by maintaining the integrity of your data and operations.

Now, let’s talk about email A/B testing. This technique allows you to compare and test variations of your emails on different subsets of recipients to determine which version performs better, Here’s how it works.

1. Create Alternate Versions:

In real-time journeys, you can easily create alternate email versions by changing elements such as the subject, body, or sender address directly in the Customer Insights – Journeys email editor.

Optimize your content for your specific audience by tweaking these elements.

2. Types of A/B Tests:

Define different types of A/B tests by changing the subject, from email address or email body.

For example, you can test different subject lines, wording variations or offers.

3. Test and Analyze:

Preview and test-send version A and version B of your email.

Easily identify a winner based on performance metrics (e.g open rates click through rates) and analyze the results in journey and email insights.

By leveraging A/B testing, you can fine tune your email campaigns, optimize engagement and increase conversion rates. Remember data driven decisions lea d to better outcomes.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

Share this:

[Customer Insights] Enhance reliability of insights with advanced preview features of bot protection

uk365guy

Hello Everyone,

Today I am going to share my thoughts on improving reliavility of insights with advanced bot protection customer insights.

Let’s get’s started.

Advanced bot protection in Customer Insights – Journeys is a powerful feature that enhances the reliability of your insights and safeguards your business processes. Let’s delve into the details:

1. Enhanced Data Accurancy:

Bot Protection ensures that the data you collect is accurate and represents real human interactions.

By preventing bot clicks on your emails, it avoids inflated engagement metrics, incorrectly triggered journeys, and skewed analytics.

It also protects web forms visits, clicks, and submissions, ensuring that only legitimate form submissions are recorded and no false journeys are triggered.

Additionally, bot protection ensures accurate event attendance by filtering out any false check-ins caused by bots.

2. Elevated Customer Experience:

Minimize disruptions caused by malicious bots, thereby enhancing the quality of your insights.

With the audience of reliable data, your business decisions become more informed and effective.

Remember, bot protection is critical for marketing campaigns and its empowers your business to thrive by maintaining the integrity of your data and operations.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

Share this:

{Customer Insights} Configure email messages to the right contact email address

uk365guy

Hello Everyone,

Today I am going to share my thoughts on configuring right email address of contact ensuring email message is delivered and opened.

Let’s get’s started.

In Dynamics 365 Customer Insights, ensuring that your messages reach the contact email address is crucial for effective communication. Let’s dive into the details:

Business Value:

Delivering messages to the correct email address enhances customer engagement and conversation rates.

You can now choose which of a contact’s email addresses to target in your journeys, tailoring messages appropriately.

Login into Dynamics 365 Customer Insights

Go to settings > Audience Configuration: Set the fields.

Feature Details:

Multiple Email Recipient Fields: Administrators can add the multiple alternative email recipient fields to a contact’s audience configuration.
Additionally, you can set a default email recipient field.

Personalization: Marketing professionals can select the specific email address field to use during journey creation. This allows you to target a contact’s preferred email address.

Consent Management: Choose whether consent is synced between contact point consent records and the contact’s consent attributes. This give you control over how consent is checked for your emails in Customer Insights – Journeys.

Remember, just like choosing the right banana for recipe, selecting the appropriate email address ensures your messages are delivered where they matter most!.

That’s it for today.

I hope this helps,

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

Share this:

{Customer Insights} Send all communications at particular time interval to reach customers with send scheduling feature

uk365guy

Hello Everyone,

Today I am going to share my thoughts on new feature of send scheduling to reach customers at the right moment on Dynamics 365 Customer Insights.

Let’s get’s started.

Send scheduling in Dynamics 365 Customer Insights allows you to deliver messages to your customers at the most opportunitic times. Here are the key details.

How do set the time scheduling on Customer Insights globally for all Joruneys?

Login into Dynamics 365 Customer Insights

Change to Settings and Click on Quiet Time under Customer Engagement.

1. Business Value:

Delivering messages at the right moment can significantly enhance customer engagement, conversion rates and overall revenue.

With send scheduling your messages reach customers precisely when they’re most likely to take action.

2. Feature Details:

In real-time journeys, you can easily schedule messages to be sent during specific time windows in a day or on specific days of the week.

Messages outside these send times are held until the next scheduled window.

Send times respect quiet times and frequency caps.

Align your communications with customers habits preferences and their most active hours to boost engagement.

Additionally you can use send scheduling to ensure messages are delivered when your business is ready to respond(e.g., during call center hours or when sales representatives are available).

Remember, delivering messages at the right time is like serving a perfectly ripe banana – it’s all about timing!.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

Share this:

{Customer Insights} Send Personalized messages based on the website interactions to engage customers

uk365guy

Hello Everyone,

Today I am going to share my thoughts on sending personalized messages based on the website interactions to engage customers in Dynamics 365 Customer Insights.

Let’s get’s started.

Dynamics 365 Customer Insights empowers businesses to create personalized customer journeys by leveraging AI and real-time insights.

Let’s dive into the exciting features:

1. Dialog with Data: To deeply understand your customers, it all starts with data. With Dialog with Data, you can explore your data across various sources using everyday language. Ask questions, receive answers, amd uncover new growth opportunities for your business. This feature is available in all geographies and support 23 languages.

2. Real-Time Personalization: In the 2023 release wave 2, Dynamics 365 Customer Insights introduces real-time capabilities. Whether your customers are anonymous or unknown, you can now personalize their experiences on web and mobile. Combine their latest interactions,profile data, segments and insights to deliver the most relevant offers, content or experiences in the moment.

3. Connected Sales and Marketing: As customers engage across digital and human-assisted channels, sellers need comprehensive data and insights.

Dynamics 365 Customer Insights ensures a seamless cross-channel experience, allowing you to engage customers in a personalized way and drive meaningful actions.

Remember, understanding your customers and tailoring interactions based on their behavior is key to building lasting relationships and driving growth.

Dynamics 365 Customer Insights provides the tools you need to achieve just that!.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

Share this: