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Tag: #mallareddygurram

[Customer Insights] Enhance reliability of insights with advanced preview features of bot protection

uk365guy

Hello Everyone,

Today I am going to share my thoughts on improving reliavility of insights with advanced bot protection customer insights.

Let’s get’s started.

Advanced bot protection in Customer Insights – Journeys is a powerful feature that enhances the reliability of your insights and safeguards your business processes. Let’s delve into the details:

1. Enhanced Data Accurancy:

Bot Protection ensures that the data you collect is accurate and represents real human interactions.

By preventing bot clicks on your emails, it avoids inflated engagement metrics, incorrectly triggered journeys, and skewed analytics.

It also protects web forms visits, clicks, and submissions, ensuring that only legitimate form submissions are recorded and no false journeys are triggered.

Additionally, bot protection ensures accurate event attendance by filtering out any false check-ins caused by bots.

2. Elevated Customer Experience:

Minimize disruptions caused by malicious bots, thereby enhancing the quality of your insights.

With the audience of reliable data, your business decisions become more informed and effective.

Remember, bot protection is critical for marketing campaigns and its empowers your business to thrive by maintaining the integrity of your data and operations.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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{Customer Insights} Configure email messages to the right contact email address

uk365guy

Hello Everyone,

Today I am going to share my thoughts on configuring right email address of contact ensuring email message is delivered and opened.

Let’s get’s started.

In Dynamics 365 Customer Insights, ensuring that your messages reach the contact email address is crucial for effective communication. Let’s dive into the details:

Business Value:

Delivering messages to the correct email address enhances customer engagement and conversation rates.

You can now choose which of a contact’s email addresses to target in your journeys, tailoring messages appropriately.

Login into Dynamics 365 Customer Insights

Go to settings > Audience Configuration: Set the fields.

Feature Details:

Multiple Email Recipient Fields: Administrators can add the multiple alternative email recipient fields to a contact’s audience configuration.
Additionally, you can set a default email recipient field.

Personalization: Marketing professionals can select the specific email address field to use during journey creation. This allows you to target a contact’s preferred email address.

Consent Management: Choose whether consent is synced between contact point consent records and the contact’s consent attributes. This give you control over how consent is checked for your emails in Customer Insights – Journeys.

Remember, just like choosing the right banana for recipe, selecting the appropriate email address ensures your messages are delivered where they matter most!.

That’s it for today.

I hope this helps,

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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{Customer Insights} Improve engagement and compliance with double opt-in

uk365guy

Hello Everyone,

Today I am going to share my thoughts on Improving engagement and compliance with double opt-in.

Let’s get’s started.

Double opt-in is a powerful strategy for enhancing both engagement and compliance in your email marketing efforts.

Let’s delve into the details:

1. Why Double Opt-in Matters:

Higher Engagement: When subscribers actively confirm their subscription, it indicates genuine interest. This leads to better engagement rates.

Improved Deliverability: Double opt-in ensures that your emails reach recipients who genuinely want to receive them, reducing the chances of being marked as spam.

Compliance: While not always legally required, double opt-in aligns with best practices and helpss you stay compliant with regulations like GDPR.

2. Setting Up Double Opt-In:

Existing Customer Base: If you have an existing customer base, assume they’ve already opted-in. Update their unsubscribed attribute to “false” and implement a Sunset Policy to remove non-engaged profiles regularly.

New Subscribers:

Sign-up Form: Include a sign-up form on relevant pages (homepage, sales, pages, checkout, etc). Collect not only email addresses but also other demographic data for personalization.

Sign-up Confirmation Page: Clearly communicate that further action is needed after form submission.

Double Opt-in Campaign and Email:

Trigger a campaign in your system (e.g., Customer.io) based on form completion.

Send a confirmation email immediately, emphasizing the need to click the confirmation button.

Upon confirmation, update the unsubscribed attribute to “false”.

Optinally, track confirmation status with a custom attribute.

If no confirmtion within two days, send a reminder. After two attempts consider removing non-confirmed profiles.

3. Best Practises:

Transparency: Tell subscribers what to expect.

Subject Line Clarity: Clearly state your purpose.

Incentives: Encourage confirmation.

Customization: Allow subscribers to customize preferences.

Easy Opt-Out: Always provide easy opt-out options.

Remember, double opt-in may require an extra step, but the benefits – engaged subscribers and compliance -are well worth it!.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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{Customer Insights} Send all communications at particular time interval to reach customers with send scheduling feature

uk365guy

Hello Everyone,

Today I am going to share my thoughts on new feature of send scheduling to reach customers at the right moment on Dynamics 365 Customer Insights.

Let’s get’s started.

Send scheduling in Dynamics 365 Customer Insights allows you to deliver messages to your customers at the most opportunitic times. Here are the key details.

How do set the time scheduling on Customer Insights globally for all Joruneys?

Login into Dynamics 365 Customer Insights

Change to Settings and Click on Quiet Time under Customer Engagement.

1. Business Value:

Delivering messages at the right moment can significantly enhance customer engagement, conversion rates and overall revenue.

With send scheduling your messages reach customers precisely when they’re most likely to take action.

2. Feature Details:

In real-time journeys, you can easily schedule messages to be sent during specific time windows in a day or on specific days of the week.

Messages outside these send times are held until the next scheduled window.

Send times respect quiet times and frequency caps.

Align your communications with customers habits preferences and their most active hours to boost engagement.

Additionally you can use send scheduling to ensure messages are delivered when your business is ready to respond(e.g., during call center hours or when sales representatives are available).

Remember, delivering messages at the right time is like serving a perfectly ripe banana – it’s all about timing!.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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{Customer Insights} Send Personalized messages based on the website interactions to engage customers

uk365guy

Hello Everyone,

Today I am going to share my thoughts on sending personalized messages based on the website interactions to engage customers in Dynamics 365 Customer Insights.

Let’s get’s started.

Dynamics 365 Customer Insights empowers businesses to create personalized customer journeys by leveraging AI and real-time insights.

Let’s dive into the exciting features:

1. Dialog with Data: To deeply understand your customers, it all starts with data. With Dialog with Data, you can explore your data across various sources using everyday language. Ask questions, receive answers, amd uncover new growth opportunities for your business. This feature is available in all geographies and support 23 languages.

2. Real-Time Personalization: In the 2023 release wave 2, Dynamics 365 Customer Insights introduces real-time capabilities. Whether your customers are anonymous or unknown, you can now personalize their experiences on web and mobile. Combine their latest interactions,profile data, segments and insights to deliver the most relevant offers, content or experiences in the moment.

3. Connected Sales and Marketing: As customers engage across digital and human-assisted channels, sellers need comprehensive data and insights.

Dynamics 365 Customer Insights ensures a seamless cross-channel experience, allowing you to engage customers in a personalized way and drive meaningful actions.

Remember, understanding your customers and tailoring interactions based on their behavior is key to building lasting relationships and driving growth.

Dynamics 365 Customer Insights provides the tools you need to achieve just that!.

That’s it for today.

I hope this helps.

Malla Reddy Gurram(@UK365GUY)
#365BlogPostsin365Days

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